Meet Melbourne Sports Shoes

1 June 2017

Known for quality sports and casual streetwear shoes, Pacha Noori of Melbourne Sports Shoes shares his wonderful story of 24 years trading at Dandenong Market.

Growing up in Afghanistan, Pacha worked for his father in the family shoe shop, this is where his love of business and working with customers and quality shoes started.

Moving to Australia in 1985, Pacha started working with his uncle at Victoria Market at his shoe stall. Pacha soon realised his excellent rapport with customers and a good eye for business could be the start he needed to venture out on his own at a market.

In 1991 Pacha opened up his Melbourne Sports Shoe store, he shares his fond memory of his first day at Dandenong Market, “Waiting in a huge queue that wasn’t moving with a van full of shoes to load into my new stall, I was really conscious of the time and being late to open. I started to panic and get really upset, but there was no need as soon as I set foot in my new Dandenong Market spot I had the best day of trading ever!”

Passion for people and community has made Pacha of Melbourne Sports Shoes the success he is today. Working as a volunteer social worker, Pasha’s compassion and warm, friendly nature is a major draw card to his business. Pacha loves interacting and meeting people, the quality of his products and the service he provides makes Melbourne Sports Shoes an extremely popular spot at the market.

Melbourne Sports Shoe store is also well known for being able to get exactly what you want, Pacha keeps a generous amount stock so he can provide all sizes and colours of every shoe he has on display for his customers.

A family man, father to four children, two sons and two daughters and a beautiful wife, Pacha also works with his brothers and sisters in the family shoe business.

Melbourne Sports Shoes specialises in running and streetwear shoes that provide the utmost comfort and support for all your activities. Brands include Asics, Skechers, Pumas, New Balance, Slazenger and many more.