Known for an extensive range of sportswear, specialising in official American Football, Ice Hockey, Baseball, NBA and European Soccer, Ilyas Yusupov of Playz International shares his wonderful story of 22 years trading at Dandenong Market.
After playing Ice Hockey in his hometown of Russia and following all codes of sports from around the world for most of his life, Ilyas has brought his passion and his extensive knowledge of all sports to Dandenong Market.
A qualified dentist in Russia, Ilyas emigrated from Russia to Australia in 1990 knowing not a single word of English. Moving to the outskirts of Dandenong, Ilyas’s grandfather and family started regularly shopping at Dandenong Market discovering a wonderful global community, including meeting fellow Russians. An opportunity came up at the market for Ilyas to start a stall, with such a love of sport and no one selling any sporting goods at the market, Ilyas started up his family business.
As Ilyas learned English and started to share his amazing sporting knowledge whilst supplying customers with sporting goods at a great price, business grew quickly and soon Playz International became a hot spot with customers from all over Melbourne looking for official sporting gear at a great price.
There isn’t a player, team or number that Ilyas doesn’t know, passionately following, watching and reading about every sporting league from around the world.
A family man, Ilyas and his wife have three children, his two sons helping in the market when they were younger and his daughter now living in Russia.
Ilyas loves shopping and supporting Dandenong Market in every way, his family and the extended Russian community shop for everything at the market as well as it being a popular meeting place for coffee and eating and seeing friends.